Apple is changing the way customers purchase its products. Instead of paying the full price upfront or financing a device through monthly installments, Apple is introducing the Apple Upgrade Program, a subscription-style service that allows customers to lease eligible Apple devices while always having access to the latest models. The move reflects a growing trend toward subscription-based ownership, similar to leasing a car or subscribing to streaming services. For Apple, it creates predictable recurring revenue. For consumers, it offers flexibility...Click for full post
